Luhua Xiaomo Seesamiöljyn pakkaus by Tiger Pan

Luhua Xiaomo Seesamiöljyn pakkaus by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Pronssipalkinto A' Design Award in Pakkausmuotoilu Competition Category.

PronssiPakkaukset· 2020

Luhua Xiaomo Seesamiöljyn pakkaus

by Tiger Pan

Client: Shandong Luhua Group

Pronssipalkinto A' Design Award Winner in Pakkaukset Category

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Colors

The Design

About Luhua Xiaomo Seesamiöljyn pakkaus

Luhua Xiaomo on pakkaus, joka on suunniteltu jauhetulle seesamiöljylle, käsin valmistetulle öljylle, jota tuotetaan pienissä erissä. Säiliö on suora sylinterinmuotoinen lasipullo, jonka halkaisija on 50 mm ja korkeus 210 mm. Itseliimautuva etiketti kiertyy 350 astetta pullon ympäri, ja sen asettelu muistuttaa vanhaa sanomalehteä, palauttaen mieleen ajan, jolloin ruoka käärittiin sanomalehteen. Merkit on aseteltu pystysuoraan, vanhojen kiinalaisten kauppakylttien tapaan. Kapea peittämätön rako muodostaa kohokuvioidun vaakamerkin, joka osoittaa pullon sisältämän määrän.

The Recognition

About the Pronssipalkinto A' Design Award

Luhua Xiaomo Seesamiöljyn pakkaus on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Luhua Xiaomo Seesamiöljyn pakkaus:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Luhua Xiaomo Seesamiöljyn pakkaus tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie