2030 Messaging Gift Lahjakortti by Tist is a highly esteemed winner of the very prestigious 2020 Rautapalkinto A' Design Award in Lahjatavarat Competition Category.

RautaLahjatavarat· 2020

2030 Messaging Gift Lahjakortti

by Tist

Client: Tist

Rautapalkinto A' Design Award Winner in Lahjatavarat Category

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Verified Award Winner

Verify Award Status for #102099

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Lahjakortti

2030 Messaging Gift on lahjakorttisarja, joka on suunniteltu parikymppisille ja kolmekymppisille kuluttajille. Kortteja voi käyttää kansainvälisen lifestyle-yrityksen kaikissa merkkimyymälöissä. Jokaisessa kortissa on lyhyt kannustava, kehuva, lohduttava tai onnitteleva viesti, kirjoitettu tälle ikäryhmälle tutuin sanoin. Kortteja valmistettiin kymmenen erilaista, kunkin koko 50 x 90 millimetriä. Kortin pintaan on kerrostettu eri värejä ja materiaaleja, jotka luovat kolmiulotteisen vaikutelman. Korttien avulla voi lähettää viestin ja säilyttää sen myös itselleen.

The Recognition

About the Rautapalkinto A' Design Award

2030 Messaging Gift Lahjakortti on Rautapalkinnon A' Design Award -voittaja, arvostettu tunnustus, joka myönnetään hyville designeille, jotka täyttävät hyvin suunnitelluilta luomuksilta odotetut ammatilliset ja teollisuuden vaatimukset. Rautavoittajat osoittavat tekijöidensä suurta taitoa, korkeaa erikoistumista, asiantuntevaa ymmärrystä ja luovaa kapasiteettia. 2030 Messaging Gift Lahjakortti:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu luomus, joka on käytännöllinen ja innovatiivinen. Tämä Rautapalkinnon A' Design Award -voittajadesign yhdistää alan parhaita käytäntöjä, ja sillä on pätevät tekniset ominaisuudet, jotka yhdistyvät osaamiseen ja lahjakkuuteen. 2030 Messaging Gift Lahjakortti:a arvostetaan sen perusteellisuudesta, ja se on suunniteltu tarjoamaan elämänlaadun parannuksia, jotka auttavat tekemään maailmasta paremman paikan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ