Hanwu Liquan 1974 Alkoholijuomapakkaus by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 Pronssipalkinto A' Design Award in Pakkausmuotoilu Competition Category.
PronssiPakkaukset· 2020
Hanwu Liquan 1974 Alkoholijuomapakkaus
Client: Gansu Jiuquan Hanwu Liquor Co., Ltd
Pronssipalkinto A' Design Award Winner in Pakkaukset Category
Verified Award Winner
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About Hanwu Liquan 1974 Alkoholijuomapakkaus
Hanwu Liquan 1974 on pakkaussuunnittelu kiinalaiselle viinasarjalle. Pullo on valmistettu läpinäkyvästä huurrelasista, jossa on poltettua kultaa yksityiskohdissa, kun taas korkki ja etiketti on valmistettu metallista. Pullon sininen väri on saanut inspiraationsa Han-dynastian ajan jadesta. Kaksi lohikäärmettä, jotka pohjautuvat Han-dynastian lohikäärmekuvioihin, muodostavat pääasiallisen visuaalisen elementin. Muoto ja rakenne noudattavat minimalistista modernia tyyliä. Pakkauslaatikon mitat ovat 88 mm pituus, 88 mm leveys ja 227,5 mm korkeus. Suunnittelu esittää perinteistä kiinalaista kulttuuria nykyaikaisessa muodossa.
The Recognition
About the Pronssipalkinto A' Design Award
Hanwu Liquan 1974 Alkoholijuomapakkaus on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Hanwu Liquan 1974 Alkoholijuomapakkaus:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Hanwu Liquan 1974 Alkoholijuomapakkaus tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- Dimensions & Packaging
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- Tags
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
- Production Technology
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- Design Challenge
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- Research
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- Inspiration
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- Project Duration
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- Operation Flow
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- Team Members
- Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang - Image Credits
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
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