Fil Primary Function: Brändi-identiteetti by Young Huale is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.
HopeaGrafiikka· 2020
Fil Primary Function: Brändi-identiteetti
by Young Huale
Client: By-Enjoy
Hopeapalkinto A' Design Award Winner in Grafiikka Category
Verified Award Winner
Verify Award Status for #102155The Design
About Fil Primary Function: Brändi-identiteetti
Book Text: FIL on brändi-identiteettijärjestelmä, joka on luotu myymälälle, joka myy designer-mallistoja ja muita design-tuotteita. Nimi FIL tarkoittaa ranskaksi viivaa. Yhtenäinen viiva kulkee kolmen kirjaimen keskellä, joten brändin idea tulee suoraksi ja näkyväksi. Viivaa voidaan pidentää tai lyhentää, mikä mahdollistaa logon käytön eri pituuksissa ja eri asennoissa säilyttäen samalla yhtenäisen visuaalisen ilmeen. Identiteettiä sovelletaan myymäläkyltteihin, käyntikortteihin, pakkauksiin, paperitarvikkeisiin, nimikilpiin, käsilaukkuihin ja paperituotteisiin.
The Recognition
About the Hopeapalkinto A' Design Award
Fil Primary Function: Brändi-identiteetti on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Fil Primary Function: Brändi-identiteetti:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Fil Primary Function: Brändi-identiteetti on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Team Members
- Designer:
Young Huale
Hong Jing
Zheng Rong - Image Credits
- Photographer:Zou Xunkai
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