Yuyuan Road Baijiu Alkoholijuomien pakkaus by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Pronssipalkinto A' Design Award in Pakkausmuotoilu Competition Category.
PronssiPakkaukset· 2020
Yuyuan Road Baijiu Alkoholijuomien pakkaus
Client: Zhiyu Department (Shanghai) co. Ltd
Pronssipalkinto A' Design Award Winner in Pakkaukset Category
Verified Award Winner
Verify Award Status for #102183The Design
About Yuyuan Road Baijiu Alkoholijuomien pakkaus
Yuyuan Road Baijiu on pakkaussuunnittelu kiinalaiselle alkoholijuomalle, jota valmistetaan Maotain kaupungissa Guizhoun maakunnassa. Suunnittelu ammentaa inspiraationsa Yuyuan Roadista, historiallisesta kadusta Shanghaissa, sekä kyseisen kadun pääasiallisesta rakennuksesta. Logossa näkyy elementti Paramountista, joka on Shanghain maamerkki ja kulttuurisymboli. Ulkolaatikko on valmistettu kierrätysmuovista, pullo on keramiikkaa kultamaalilla ruiskutettuna, ja korkki on muovia. Laatikon mitat ovat 100 x 100 x 290 millimetriä. Pakkauksen tavoitteena on välittää Shanghain kulttuuria kuluttajille.
The Recognition
About the Pronssipalkinto A' Design Award
Yuyuan Road Baijiu Alkoholijuomien pakkaus on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Yuyuan Road Baijiu Alkoholijuomien pakkaus:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Yuyuan Road Baijiu Alkoholijuomien pakkaus tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimensions & Packaging
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Tags
- Shanghai, Yuyuan Road, History, Street, Building
- Production Technology
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Design Challenge
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Research
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiration
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Project Duration
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Operation Flow
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Team Members
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Image Credits
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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