Harlem Advocacy Julistesarja by Jiaqi Song

Harlem Advocacy Julistesarja by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Pronssipalkinto A' Design Award in Graafinen muotoilu Competition Category.

PronssiGrafiikka· 2021

Harlem Advocacy Julistesarja

by Jiaqi Song

Client: Bandujo Advertising Design

Pronssipalkinto A' Design Award Winner in Grafiikka Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Julistesarja

Harlem Advocacy on mainoskampanjajulisteiden sarja, joka on suunniteltu New Yorkin Harlemissa toimivalle kansanterveyden edistämisohjelmalle. Julisteet yhdistävät brändin tunnuksen kuvitettuihin ikoneihin, ja jokainen ikoni edustaa yhtä palvelua, kuten terveydenhuoltoa, sosiaalipalveluita, koulutusta tai työllistymistukea. Yksi pääjuliste esittää kaikki ikonit yhdessä. Yleisölevitystä varten sarja on jaettu yksittäisiin julisteisiin, joista kukin esittää yhden ikonin suurikokoisena. Visuaalinen tyyli on saanut vaikutteita pop-taiteesta, jotta paikalliset asukkaat tunnistavat palvelut nopeasti.

The Recognition

About the Pronssipalkinto A' Design Award

Harlem Advocacy Julistesarja on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Harlem Advocacy Julistesarja:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Harlem Advocacy Julistesarja tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.