3 Mobile Lifestyle Store Ensisijainen toiminto: Vähittäiskaupan sisustussuunnittelu by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Hopeapalkinto A' Design Award in Sisustusmuotoilu Competition Category.
HopeaSisustus· 2021
3 Mobile Lifestyle Store Ensisijainen toiminto: Vähittäiskaupan sisustussuunnittelu
Client: IMO design
Hopeapalkinto A' Design Award Winner in Sisustus Category
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Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Ensisijainen toiminto: Vähittäiskaupan sisustussuunnittelu
3 Mobile Lifestyle Store on vähittäiskaupan sisustussuunnittelukohde hongkongilaiselle matkapuhelinoperaattoribrändille. Myymälä kattaa 150 neliömetriä. Kontrastiset mustavalkoiset raidat kulkevat tilan jokaisessa nurkassa. Leveät vinot linjat muotoilevat lineaarisen valopalkin ja lattiakuvion. Puiset pinnat tuovat harmonian ja yksinkertaisuuden tuntua. Asiakaspalvelualueella hyödynnetään ääntä vaimentavia kangasväliseiniä, jotka ovat saaneet inspiraationsa ensimmäisen luokan lentokoneistuimista. Suljettu työpaja avattavilla lasiväliseinillä toimii opastustilana ja voidaan avata myyntialueelle tapahtumia varten.
The Recognition
About the Hopeapalkinto A' Design Award
3 Mobile Lifestyle Store Ensisijainen toiminto: Vähittäiskaupan sisustussuunnittelu on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. 3 Mobile Lifestyle Store Ensisijainen toiminto: Vähittäiskaupan sisustussuunnittelu:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. 3 Mobile Lifestyle Store Ensisijainen toiminto: Vähittäiskaupan sisustussuunnittelu on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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