Tongrentang Zhima Health Vähittäismyymälän sisustussuunnittelu by Yong Wong

Tongrentang Zhima Health Vähittäismyymälän sisustussuunnittelu by Yong Wong is a highly esteemed winner of the very prestigious 2021 Kultapalkinto A' Design Award in Sisustusmuotoilu Competition Category.

KultaSisustus· 2021

Tongrentang Zhima Health Vähittäismyymälän sisustussuunnittelu

by Yong Wong

Client: Beijing Tongrentang Health

Kultapalkinto A' Design Award Winner in Sisustus Category

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The Design

About Tongrentang Zhima Health Vähittäismyymälän sisustussuunnittelu

Tongrentang Zhima Health on Pekingissä sijaitseva elämysmyymälä. Myymälä kattaa 5000 neliömetriä kolmessa kerroksessa. Ravintolisiä, ravitsevia elintarvikkeita ja terveysteknologiaa hyödyntäviä terveydenhoitotuotteita tarjotaan samassa paikassa. Sisustuksessa on käytetty laajoja pintoja kontrastisia materiaaleja, kuten massiivipuuta ja messinkiä. Pohjakerroksesta ylöspäin esitellään neljä teemaa: tiedustelu, ruoka, toipuminen ja parantaminen. Myymälä toimii myös viihtyisänä sosiaalisena tilana asiakkaille.

The Recognition

About the Kultapalkinto A' Design Award

Tongrentang Zhima Health Vähittäismyymälän sisustussuunnittelu on Kultapalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään ensiluokkaisille, ihmeellisille ja erinomaisille designeille. Kultavoittajat ovat äärimmäisen innovatiivisia, visionäärisiä ja glamourisesti häikäiseviä luomuksia, jotka heijastavat suunnittelijoidensa nerokkuutta, viisautta ja taitavuutta. Tongrentang Zhima Health Vähittäismyymälän sisustussuunnittelu:n odotetaan olevan korkeasti ylistetty, suuntaa näyttävä ja monumentaalinen keksintö, joka tuottaa ennennäkemätöntä arvoa. Tämä Kultapalkinnon A' Design Award -voittajadesign on näyttävä, arvostettu projekti, joka hyödyttää suuresti taiteen, tieteen, designin ja teknologian rajojen laajentamista. Tongrentang Zhima Health Vähittäismyymälän sisustussuunnittelu herättää voimakasta haluamisen tunnetta, synnyttää intohimoa, rohkaisee luovuuteen ja kiehtoo meitä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design