LiNing 8th Gen Primary Function: Lippulaivamyymälä by Yingtao Xu

LiNing 8th Gen Primary Function: Lippulaivamyymälä by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Hopeapalkinto A' Design Award in Sisustusmuotoilu Competition Category.

HopeaSisustus· 2021

LiNing 8th Gen Primary Function: Lippulaivamyymälä

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

Hopeapalkinto A' Design Award Winner in Sisustus Category

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Colors

The Design

About LiNing 8th Gen Primary Function: Lippulaivamyymälä

Book Text: LiNing 8th Gen on urheilubrändin lippulaivamyymälä, joka kattaa 2049 neliömetriä. Suunnittelu ammentaa juoksuradoista ja koripallokentistä. Sisäänkäynnillä esitellään juoksutuotteita rytmikkäästi hohtavien värejä vaihtavien valonauhojen alla. Keskellä oleva LED-näyttö muistuttaa koripallokenttien yläpuolella olevia näyttöjä ja kehystää koripallonäyttelyn. Sisäpinnat hyödyntävät yksinkertaista sementtiä, kun taas hyllyt on valmistettu metallista ja ruostumattomasta teräksestä hiilikuitupintaisella viimeistelyllä. Hyllyt voidaan purkaa ja kierrättää jätteen vähentämiseksi. Tuotteet on ryhmitelty selkeisiin teema-alueisiin.

The Recognition

About the Hopeapalkinto A' Design Award

LiNing 8th Gen Primary Function: Lippulaivamyymälä on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. LiNing 8th Gen Primary Function: Lippulaivamyymälä:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. LiNing 8th Gen Primary Function: Lippulaivamyymälä on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.