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H900 Hiustenkuivaajan pakkaus by Xiaomi

H900 Hiustenkuivaajan pakkaus by Xiaomi is a highly esteemed winner of the very prestigious 2021 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.


HopeaPakkaukset· 2021

H900 Hiustenkuivaajan pakkaus

by Xiaomi

Client: Xiaomi

Hopeapalkinto A' Design Award Winner in Pakkaukset Category

24,373

Verified Award Winner

Verify Award Status for #118672

Colors

The Design

About H900 Hiustenkuivaajan pakkaus

H900 on hiustenkuivaajalle suunniteltu pakkaus. Pakkauksen inspiraationa toimivat tuotteen sisään sijoitetut suurinopeuksinen moottori, siipipyörä ja ilmakanava. Monimutkaiset sisäiset piirit ja ilmakanavat on muunnettu hienoiksi viivakuvioiksi ulkopinnalle. Näiden kuvioiden painamiseen käytetään kohokuviointia ja laserkuumaleimausta. Yhdistettynä värikalvoihin pinta näyttää erilaisen värihohteen eri katselukulmista. Kohokuvioidut viivat voi myös tuntea kädellä. Laatikon leveys on 280 mm, syvyys 102 mm ja korkeus 320 mm.

The Recognition

About the Hopeapalkinto A' Design Award

H900 Hiustenkuivaajan pakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. H900 Hiustenkuivaajan pakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. H900 Hiustenkuivaajan pakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
Dimensions & Packaging
Width280mm x Depth102mm x Height320mm
Tags
hire dyer, packaging, stamping, black, white
Production Technology
In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
Design Challenge
There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
Research
Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
Inspiration
The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
Project Duration
July 2020 Bejing and finished in November in Beijing, China.
Operation Flow
The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
Patents
Copyrights belong to Xiaomi, 2021
Team Members
Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits
Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang

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