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Positive Projections Musiikkijuliste by Min Huei Lu

Positive Projections Musiikkijuliste by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Pronssipalkinto A' Design Award in Graafinen muotoilu Competition Category.


PronssiGrafiikka· 2021

Positive Projections Musiikkijuliste

by Min Huei Lu

Client: Academy of Art University

Pronssipalkinto A' Design Award Winner in Grafiikka Category

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Colors

The Design

About Positive Projections Musiikkijuliste

Tämän visuaalin avulla suunnittelija pyrkii ilmaisemaan musiikkikappaletta typografian, kuvien ja asettelun avulla. Visuaalisen teemana on Yhdysvaltain 1980-luvun alun lama, jolloin miljoonat ihmiset jäivät työttömiksi ja Yhdysvalloissa tapahtui suuria sosioekonomisia muutoksia. Visuaalisuus myös yhdistää visuaalisen "Älä huoli, ole onnellinen" -kappaleeseen, joka oli suosion huipussaan tuona aikana.

The Recognition

About the Pronssipalkinto A' Design Award

Positive Projections Musiikkijuliste on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Positive Projections Musiikkijuliste:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Positive Projections Musiikkijuliste tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging
13"x19" Poster
Tags
Music Poster, Don't Worry Be Happy
Production Technology
The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge
There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research
Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration
During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration
The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow
The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits
Image #1,2,3,4,5: Photographer / Creator Min Huei Lu

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