Artificial Intelligence In Design Tapahtumamarkkinointimateriaali by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.
HopeaGrafiikka· 2021
Artificial Intelligence In Design Tapahtumamarkkinointimateriaali
by Min Huei Lu
Client: Academy of Art University
Hopeapalkinto A' Design Award Winner in Grafiikka Category
Verified Award Winner
Verify Award Status for #120552The Design
About Artificial Intelligence In Design Tapahtumamarkkinointimateriaali
Graafinen suunnittelu tarjoaa visuaalisen esityksen siitä, kuinka tekoälystä voi tulla suunnittelijoiden liittolainen lähitulevaisuudessa. Se tarjoaa oivalluksia siitä, kuinka tekoäly voi auttaa yksilöimään kuluttajan kokemuksen ja kuinka luovuus on taiteen, tieteen, tekniikan ja suunnittelun ristikkopisteissä. Artificial Intelligence In Graphic Design Conference on kolmipäiväinen tapahtuma San Franciscossa, Kaliforniassa marraskuussa. Joka päivä on suunnittelutyöpaja, puheita eri puhujilta.
The Recognition
About the Hopeapalkinto A' Design Award
Artificial Intelligence In Design Tapahtumamarkkinointimateriaali on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Artificial Intelligence In Design Tapahtumamarkkinointimateriaali:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Artificial Intelligence In Design Tapahtumamarkkinointimateriaali on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
- Dimensions & Packaging
- Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2" - Tags
- Artificial Intelligence, Design, Technology
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
- Design Challenge
- The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
- Research
- The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
- Inspiration
- According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
- Project Duration
- The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
- Operation Flow
- Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
- Image Credits
- Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu
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