Solemici Packaging Primary Function: Lihatuotteen pakkaus by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.
HopeaPakkaukset· 2021
Solemici Packaging Primary Function: Lihatuotteen pakkaus
Client: Dmitry Kultygin
Hopeapalkinto A' Design Award Winner in Pakkaukset Category
Verified Award Winner
Verify Award Status for #120913The Design
About Solemici Packaging Primary Function: Lihatuotteen pakkaus
Solemici on pakkaussuunnitelma italialaisille lihaherkuille, kuten salamille ja prosciuttolle. Suunnittelu vertaa tuotteen makua renessanssitaiteen mestariteoksiin. Pääpakkaus on muovinen tarjotin, johon on painettu marmorikuvio. Paperinen etuosa on tuotettu offsetpainatuksella ja kultafoliopainatuksella, mikä korostaa tuotteen laadukasta luonnetta. Tarjotin on 225 mm korkea ja 123 mm leveä. Kirkkaat värit ja kontrastiset yksityiskohdat auttavat tuotetta erottumaan kaupan hyllyllä. Suunnittelu heijastaa myös kunnioitusta perinteisiä tuotantomenetelmiä kohtaan.
The Recognition
About the Hopeapalkinto A' Design Award
Solemici Packaging Primary Function: Lihatuotteen pakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Solemici Packaging Primary Function: Lihatuotteen pakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Solemici Packaging Primary Function: Lihatuotteen pakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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