Irrational Slice Tiedon visualisointi by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Tiedon visualisointi by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 Pronssipalkinto A' Design Award in Graafinen muotoilu Competition Category.

PronssiGrafiikka· 2021

Irrational Slice Tiedon visualisointi

by Lu Zhao, Ruhe Zhang and Qi Wang

Pronssipalkinto A' Design Award Winner in Grafiikka Category

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Verified Award Winner

Verify Award Status for #121420

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Colors

The Design

About Irrational Slice Tiedon visualisointi

Irrational Slice on tiedon visualisointiprojekti, joka esittää tutkimustietoa kolmiulotteisessa tilassa. Data on peräisin kognitiivisesta kokeesta, jossa vertaillaan ihmisen ja koneen päättelyä. Kolmiulotteinen malli on rakennettu aivojen hermosolujen rakennetta mukaillen. Lisätyn todellisuuden ohjelmisto saa mallin ilmestymään näkyviin, kun painettu juliste skannataan. Katsojat voivat pyörittää mallia ja lähentää tai loitontaa sitä sormella lukeakseen tietoa useista kulmista. Tavoitteena on tutkia uusia tapoja havainnoida ja välittää tietoa.

The Recognition

About the Pronssipalkinto A' Design Award

Irrational Slice Tiedon visualisointi on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Irrational Slice Tiedon visualisointi:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Irrational Slice Tiedon visualisointi tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li