Flatter Your Body Primary Function: Naisten vaatemallisto by Yunji Lee

Flatter Your Body Primary Function: Naisten vaatemallisto by Yunji Lee is a highly esteemed winner of the very prestigious 2021 Hopeapalkinto A' Design Award in Muoti-, vaatetus- ja vaatemuotoilu Competition Category.

HopeaMuoti· 2021

Flatter Your Body Primary Function: Naisten vaatemallisto

by Yunji Lee

Client: Yunji Lee

Hopeapalkinto A' Design Award Winner in Muoti Category

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Colors

The Design

About Flatter Your Body Primary Function: Naisten vaatemallisto

Flatter Your Body on kuudesta asukokonaisuudesta koostuva naisten vaatemallisto, joka on luotu sopimaan erilaisille vartalotyypeille. Mallisto tulkitsee uudelleen korsetin, vaatteen, joka oli historiallisesti epämukava pukea. Jokaisessa asukokonaisuudessa on hieman väljä siluetti nauhoituksin, jotka on sijoitettu rinnan, vyötärön ja lantion ympärille. Kiristämällä tai löysäämällä nauhoja valituilta alueilta käyttäjä voi säätää vaatteen muotoa. Raidalliset painatukset ja laskokset luovat optisen illuusion, joka tukee edukseen tuovaa vaikutelmaa. Kevyttä villaa, puuvillaa ja villakreppiä käytetään kevät- ja kesäkaudelle.

The Recognition

About the Hopeapalkinto A' Design Award

Flatter Your Body Primary Function: Naisten vaatemallisto on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Flatter Your Body Primary Function: Naisten vaatemallisto:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Flatter Your Body Primary Function: Naisten vaatemallisto on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020