Epic Fail Valokuvasarjat by Greg Barth is a highly esteemed winner of the very prestigious 2021 Hopeapalkinto A' Design Award in Valokuvaus Competition Category.
HopeaValokuvaus· 2021
Epic Fail Valokuvasarjat
by Greg Barth
Hopeapalkinto A' Design Award Winner in Valokuvaus Category
Verified Award Winner
Verify Award Status for #125018The Design
About Epic Fail Valokuvasarjat
Vuotta 2016 järisyttäneiden poliittisten tapahtumien inspiroima sarja havainnoi havaintomme ja todellisuuden välistä dissonanssia sosiaalisen median ja tarjottujen uutissyötteiden aikakaudella. Tavoitteena oli kyseenalaistaa, kuinka mielipiteillämme ja tuomioillamme voidaan vääristää materiaalisuuttamme käyttämällä Jean Paul Sartren "Pahoinvoinnin" eksistentiaalisia virtauksia.
The Recognition
About the Hopeapalkinto A' Design Award
Epic Fail Valokuvasarjat on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Epic Fail Valokuvasarjat:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Epic Fail Valokuvasarjat on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.
The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”. - Dimensions & Packaging
- Photography dimensions for all pictures are: 5457 x 3637 pixels
- Tags
- photography, surreal, hand made, colours, technology
- Production Technology
- wood, printed lycra, 3d printed plaster, high density foam, plexiglass.
With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month. - Design Challenge
- The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
- Inspiration
- This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.
I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial. - Project Duration
- The project started in October 2017 and finished in December 2017
- Patents
- "Copyrights belong to Greg Barth, 2017."
- Team Members
- Assistant Photographer: Morgan Hill Murphy.
Models: Mathilde Steullet, Jahvel Hall.
Set Build: Will Vincent, Brin Frost, Mathilde Steuillet - Image Credits
- Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Video credits:
Created and Directed by : Greg Barth
Written by : Greg Barth & Joe Hampson
Starring : Jahvel Hall, Mathilde Steuillet
Voiced by : Lolly Adefope, David Elms, baker terry
Director of Photography: Pau Munoz
Music & Sound design : Nookaad Productions
Graphic design : Futurneue
Art Director : Will Vincent
Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent
Editing : Greg Barth & Alex Da Cunha
Post Production : Phillipe Medina, Greg Barth
Colour Grade : Jessica Vile @ Framestore
Colour producer : Chris Anthony @ Frametore
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