Q Shinshu Apple Pie Laboratory Brändi-Identiteetti by Nobuya Hayasaka

Q Shinshu Apple Pie Laboratory Brändi-Identiteetti by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.

HopeaGrafiikka· 2022

Q Shinshu Apple Pie Laboratory Brändi-Identiteetti

by Nobuya Hayasaka

Client: Arica Design Inc

Hopeapalkinto A' Design Award Winner in Grafiikka Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Shinshu Apple Pie Laboratory Brändi-Identiteetti

Nämä ovat brändäysprojekteja omenapiirakka-erikoisliikkeelle Q. Liikkeen nimen Q typografia luotiin käyttämällä omenaa myymälän motiivina ja symbolina. Kaikki tuotemerkin työkalut, mukaan lukien ulko-, sisä-, valaistus, jakkarat, univormut ja pakkaukset, on suunniteltu käyttämällä tätä yksinkertaista symbolia. Materiaalien hyödyntämisen sellaisenaan tuotekonseptin mukaisesti työkalut suunnitellaan myös yksinkertaisesti hyödyntäen materiaalien, kuten paperin ja puun, värejä ja tekstuureja sellaisenaan. Kaikki mallit ovat linjassa kaupan vision kanssa arvostaa omenoiden alkuperäistä makua.

The Recognition

About the Hopeapalkinto A' Design Award

Q Shinshu Apple Pie Laboratory Brändi-Identiteetti on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Q Shinshu Apple Pie Laboratory Brändi-Identiteetti:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Q Shinshu Apple Pie Laboratory Brändi-Identiteetti on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Dimensions & Packaging: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Tags: Branding, store design, pastry shop, apple pie store
Production Technology: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Design Challenge: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Research: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiration: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Project Duration: It opened in October 2019 in Ueda City, Japan.
Operation Flow: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Team Members: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama