Sakura Shimizu Pakkaus by Nobuya Hayasaka

Sakura Shimizu Pakkaus by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 Platinapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

PlatinaPakkaukset· 2022

Sakura Shimizu Pakkaus

by Nobuya Hayasaka

Client: Arica Design Inc

Platinapalkinto A' Design Award Winner in Pakkaukset Category

385,184

Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sakura Shimizu Pakkaus

Tämä paketti luotiin kukkataiteilijan brändäysprojektiksi. Kaikki merkin työkalut on luotu yhtenäisellä harmaalla värillä, joka näyttää kukkien todelliset värit. Pakkaus on suunniteltu yksinkertaisella akromaattisella värillä, jotta se ei heikennä asiakkaan taiteilijan työn laatua. Symboli perustuu japanilaisen "kukka" tarkoittavan merkin typografiaan, ja kaikki brändityökalut on luotu tämän symbolin ympärille. Käyttämällä tätä "kanji" symboli, asiakas kertoi kuluttajille asemastaan japanilaisena kukkataiteilijana.

The Recognition

About the Platinapalkinto A' Design Award

Sakura Shimizu Pakkaus on Platinapalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään todella poikkeuksellisille, tyylikkäille ja upeille designeille. Platinavoittajat ovat luomisen ihmeitä, todisteita älyllisen luovuuden rajoista, ja ne osoittavat suunnittelijoidensa vertaansa vailla olevaa ammattitaitoa ja nerokkuutta. Näiden designien odotetaan olevan tunnetuimpia teoksia, jotka määrittävät aikakauden estetiikan, edistävät yhteiskunnan hyvinvointia ja laajentavat taiteen, tieteen, designin ja teknologian rajoja. Sakura Shimizu Pakkaus osoittaa ylevää huippuosaamisen tasoa ja tekee maailmasta yksiselitteisesti paremman paikan hyödyllisillä ja arvokkailla ominaisuuksillaan. Sakura Shimizu Pakkaus on Platinapalkinnon A' Design Award -voittajateos, joka herättää haluja, inspiroi, innostaa, ilahduttaa ja herättää suurta iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package was created as part of a branding project for a floral artist. In order to highlight the color and beauty of the flowers themselves, all of the brand's tools were kept in gray. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.
Dimensions & Packaging: Paper bag (large), Width 275mm x Depth 265mm x Height 215mm
Paper bag (small), Width 205mm x Depth 195mm x Height 215mm
Box (large),Width 250mm x Depth 250mm x Height 110mm
Box (small), Width 180mm x Depth 180mm x Height 110mm
Box (long), Width 645mm x Depth 120mm x Height 104mm
Herbarium Gifts, Width 69mm x Depth 69mm x Height 211mm
Tags: Flower artist, florist, branding, floral gifts, floral packaging
Production Technology: In order to directly express Sakura Shimizu's sincere attitude toward flowers, we designed a symbol using the typography of the Chinese character for "花” This character means flower. We kept the shape simple so as not to interfere with the floral art, which is the star of the show, and we cut down on the elements until they were just barely legible.
Design Challenge: We created all kinds of brand tools such as store cards, postcards, wrapping paper, etc., using the typography of Japanese characters as the brand symbol. This kanji symbol impressed consumers with Sakua Shimizu's status as a Japanese floral artist. By using the kanji symbol, Sakua Shimizu succeeded in conveying an imposing brand image as one of Japan's leading flower artists.
Research: The logos of Japanese floral artists and florists are very often made with flowers and plants as motifs and in English letters. Many of them are also designed using the bright colors of the flowers as the motif. In order to differentiate ourselves from these marks, we dared to use the typography of Japanese letters as a symbol to create a straightforward and graceful design as a Japanese artist.
Inspiration: This package was created as part of a branding project for a floral artist. In order to accentuate the color and beauty of the flowers themselves, we created all of the brand's tools in a uniform gray color. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.
Project Duration: It has been in use since June 2018 in Sapporo, Japan.
Operation Flow: The flower box is sleeved so that it can be taken out and displayed as it is. It is designed to harmonize with the purchaser's own home decor. The entire jar of the herbarium gift is covered with gray paper so that the inside cannot be seen. The herbarium gift is designed so that when the recipient opens the wrapping, he or she will be impressed by the vivid colors of the flowers.
Team Members: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Designer:Nobuya Hayasaka