Sunboy Gift Box Auringonkukansiemenpakkaus by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Pronssipalkinto A' Design Award in Pakkausmuotoilu Competition Category.
PronssiPakkaukset· 2022
Sunboy Gift Box Auringonkukansiemenpakkaus
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
Pronssipalkinto A' Design Award Winner in Pakkaukset Category
Verified Award Winner
Verify Award Status for #130899The Design
About Sunboy Gift Box Auringonkukansiemenpakkaus
Sunboy-lahjapakkaus on pakkaussuunnittelu auringonkukansiemenistä valmistetuille naposteltaville. Lahjarasia sisältää sylinterimäisiä peltirasioita, joita voidaan käyttää uudelleen. Ulkolaatikko on valmistettu aaltopahvista, joka vahvistaa rakennetta ja helpottaa kierrätystä. Avausrakenne on uudistettu, jolloin laatikon kokoaminen ja purkaminen on yksinkertaista. Peltirasiat lukittuvat yhteen muodostaen modulaarisia yhden, kahden tai kolmen kerroksen kokonaisuuksia, mikä suurentaa näkyvillä olevaa tuotealuetta ja säästää materiaalia. Painettu kuvitus on toteutettu paperileikkaustyylillä ja esittää Sunboy-hahmon juoksemassa auringonkukkapellossa.
The Recognition
About the Pronssipalkinto A' Design Award
Sunboy Gift Box Auringonkukansiemenpakkaus on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Sunboy Gift Box Auringonkukansiemenpakkaus:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Sunboy Gift Box Auringonkukansiemenpakkaus tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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