BeeHacchee Toripakkaus by Shingo Furusho

BeeHacchee Toripakkaus by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Rautapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

RautaPakkaukset· 2022

BeeHacchee Toripakkaus

by Shingo Furusho

Client: Kiyomasa Seika Co.

Rautapalkinto A' Design Award Winner in Pakkaukset Category

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Colors

The Design

About BeeHacchee Toripakkaus

BeeHacchee on pakkaussuunnittelu hunajajuustotortulle. Laatikko on kuusikulmainen ja muistuttaa mehiläispesää, mikä antaa hunajakonseptille visuaalisen muodon. Pakkaus on valmistettu yhdestä pahvinpalasta ja sen mitat ovat 224 mm leveys, 195 mm syvyys ja 44 mm korkeus. Kraft-paperi luo rennon ja lähestyttävän vaikutelman, kun taas pintaan painettu keltainen reunus tuo kontrastia. Keltaisen painaminen kraft-paperille on haastavaa, koska väri imeytyy paperiin, joten työhön valittiin erittäin taitava painokumppani halutun lopputuloksen saavuttamiseksi.

The Recognition

About the Rautapalkinto A' Design Award

BeeHacchee Toripakkaus on Rautapalkinnon A' Design Award -voittaja, arvostettu tunnustus, joka myönnetään hyville designeille, jotka täyttävät hyvin suunnitelluilta luomuksilta odotetut ammatilliset ja teollisuuden vaatimukset. Rautavoittajat osoittavat tekijöidensä suurta taitoa, korkeaa erikoistumista, asiantuntevaa ymmärrystä ja luovaa kapasiteettia. BeeHacchee Toripakkaus:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu luomus, joka on käytännöllinen ja innovatiivinen. Tämä Rautapalkinnon A' Design Award -voittajadesign yhdistää alan parhaita käytäntöjä, ja sillä on pätevät tekniset ominaisuudet, jotka yhdistyvät osaamiseen ja lahjakkuuteen. BeeHacchee Toripakkaus:a arvostetaan sen perusteellisuudesta, ja se on suunniteltu tarjoamaan elämänlaadun parannuksia, jotka auttavat tekemään maailmasta paremman paikan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.