Abstract Illustrations Abstract Illustrations Branding Design Kit by Nargiza Usmanova

Abstract Illustrations Abstract Illustrations Branding Design Kit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Rautapalkinto A' Design Award in Graafinen muotoilu Competition Category.

RautaGrafiikka· 2022

Abstract Illustrations Abstract Illustrations Branding Design Kit

by Nargiza Usmanova

Client: TELS Group

Rautapalkinto A' Design Award Winner in Grafiikka Category

12,786

Verified Award Winner

Verify Award Status for #139164

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Abstract Illustrations Abstract Illustrations Branding Design Kit

Inspiraationa luoda ainutlaatuisia kuvituksia vuosittaiseen merkkisarjaan oli pitkäaikainen ainutlaatuisen abstraktin tyylin etsintä. Loimme 10 erilaista muodollista sävellystä, joissa on dynaamisia kiihkeitä linjoja kontrastipaletteihin. Suurin ero hankkeessa on brändättyjen käsitteellisten kuvien luominen kaikille promotuotteille. Kaikki kuvat on piirretty käsin guassitekniikalla. Koloristiset muodolliset koostumukset minimalistisessa lineaarisessa tyylissä auttavat tuotteita erottumaan useista muista kilpailevista esimerkeistä.

The Recognition

About the Rautapalkinto A' Design Award

Abstract Illustrations Abstract Illustrations Branding Design Kit on Rautapalkinnon A' Design Award -voittaja, arvostettu tunnustus, joka myönnetään hyville designeille, jotka täyttävät hyvin suunnitelluilta luomuksilta odotetut ammatilliset ja teollisuuden vaatimukset. Rautavoittajat osoittavat tekijöidensä suurta taitoa, korkeaa erikoistumista, asiantuntevaa ymmärrystä ja luovaa kapasiteettia. Abstract Illustrations Abstract Illustrations Branding Design Kit:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu luomus, joka on käytännöllinen ja innovatiivinen. Tämä Rautapalkinnon A' Design Award -voittajadesign yhdistää alan parhaita käytäntöjä, ja sillä on pätevät tekniset ominaisuudet, jotka yhdistyvät osaamiseen ja lahjakkuuteen. Abstract Illustrations Abstract Illustrations Branding Design Kit:a arvostetaan sen perusteellisuudesta, ja se on suunniteltu tarjoamaan elämänlaadun parannuksia, jotka auttavat tekemään maailmasta paremman paikan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova