Siela Kosmetiikkapakkaus by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Pronssipalkinto A' Design Award in Pakkausmuotoilu Competition Category.
PronssiPakkaukset· 2022
Siela Kosmetiikkapakkaus
Client: Sot B&d
Pronssipalkinto A' Design Award Winner in Pakkaukset Category
Verified Award Winner
Verify Award Status for #139422The Design
About Siela Kosmetiikkapakkaus
Siela on pakkausmuotoilu lasten kosmetiikkasarjalle. Mallissa käytetään 75 ml:n valkoista muovituubia, joka on koristeltu seripainatuksella ja tamponipainatuksella. Tyyliteltyjä kuvituksia on sijoitettu suunnittelun keskiöön, ja sama hahmo esiintyy sarjan eri tuotteissa eri paikoissa ja tilanteissa. Värikoodaus auttaa ostajia erottamaan tuotteet toisistaan. Tekstiä on käytetty mahdollisimman vähän, jotta oikea tuote on nopea tunnistaa hyllyltä. Valkoinen pinta pitää kuvitukset selkeinä ja helposti havaittavina.
The Recognition
About the Pronssipalkinto A' Design Award
Siela Kosmetiikkapakkaus on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Siela Kosmetiikkapakkaus:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Siela Kosmetiikkapakkaus tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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