Big Dream Visuaalinen Suunnittelu by Alice Zong is a highly esteemed winner of the very prestigious 2023 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.
HopeaGrafiikka· 2023
Big Dream Visuaalinen Suunnittelu
by Alice Zong
Client: Alice Zong Design
Hopeapalkinto A' Design Award Winner in Grafiikka Category
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- Verified Award Winner
- Verify Award Status for #139435
The Design
About Big Dream Visuaalinen Suunnittelu
Tämä visuaalinen suunnittelu kunnioittaa Aasian ja Tyynenmeren Amerikan perintökuukautta perinteisen ja modernin tyylin sekoituksella, joka vangitsee klassisen kiinalaisen taiteen olemuksen. Vivahteikkaat siveltimen vedot esittelevät tämän taidemuodon kauneutta ja syvyyttä. Tutkimus esittelee tasapainoa hienostuneisuuden ja kulttuurisen merkityksen välillä, joka on synonyymi kiinalaisen kalligrafian kanssa ja korostaa sen merkitystä aasialaiselle kulttuurille. Suunnittelukieli on ajatonta, ja siinä yhdistyvät taide ja muotoilu yhdistyäkseen menneisyyden kauneuteen samalla kun luodaan polkua kohti tulevaisuutta Aasian ja Tyynenmeren amerikkalaisen kulttuurin kunniaksi.
The Recognition
About the Hopeapalkinto A' Design Award
Big Dream Visuaalinen Suunnittelu on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Big Dream Visuaalinen Suunnittelu:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Big Dream Visuaalinen Suunnittelu on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is distinguished by its focus on Chinese calligraphy and its cultural significance to Asian Pacific American heritage. It blends traditional and modern styles, showcasing the beauty and richness of the art form through nuanced brushstrokes. The fusion of traditional and modern styles creates a timeless and relevant design language, where art and design merge to create a visual language that transcends boundaries and connects us to the beauty of the past while forging a path towards the future. This study exhibits a fine balance of sophistication and cultural richness that is synonymous with Chinese calligraphy, highlighting the art form's cultural importance and relevance to Asian Pacific American heritage.
- Dimensions & Packaging
- Width 10-inch x Height 10-inch visual design
- Tags
- Visual design, Digital design, Graphic design, Typography, Color, Chinese Elements
- Production Technology
- In the spirit of Asian Pacific American Heritage Month, the designer conducted research on traditional Chinese elements and utilized innovative technologies to create a stunning design. Using Adobe Illustrator, digital Kanji strokes were translated and written, while Adobe Photoshop and Adobe Lightroom CC were used to create a layout and combine the Kanji strokes of Big Dream with photography backgrounds. The result is a beautiful blend of traditional and modern techniques that celebrate the cultural significance of Chinese calligraphy and its relevance to Asian Pacific American heritage.
- Design Challenge
- This project balanced traditional Chinese calligraphy with modern design, honoring the significance of Asian Pacific American Heritage Month. Extensive research, including traveling to China and consulting with calligraphers, fully understood the art form's cultural significance. The stunning poster design seamlessly blends tradition and modernity, showcasing the timeless beauty of Chinese calligraphy while embracing contemporary design. It highlights the rich cultural heritage of Asian Pacific Americans and the importance of celebrating their contributions to art and design.
- Research
- The research traced the roots of Chinese calligraphy, exploring the Kanji symbol for "Big Dream." Learning from master calligraphers in China, I gained a deeper appreciation for the beauty and complexity of this art form, capturing its essence in my designs. This journey celebrates Asian American Heritage Month, my culture, and heritage, and highlights the importance of our dreams for our future.
- Inspiration
- This visual design draws inspiration from Chinese calligraphy, creating a unique and exquisite aesthetic that honors the richness of the Asian culture. The Kanji symbol for "Dream" represents the endless possibilities in the environment, striking a balance of sophistication and cultural richness synonymous with Chinese calligraphy. Each brush stroke captures the essence of traditional Chinese art, reflecting a deep appreciation for cultural heritage. The design language is timeless and relevant, merging art and design to connect us to the beauty of the past while forging a path towards the future, in celebration of the richness of Asian Pacific American culture.
- Project Duration
- The project was started in Nov 2021 in the U.S. and finished in March 2023
- Operation Flow
- This experimental visual layout was created with a focus on design concepts and a deep appreciation for cultural heritage, in honor of Asian Pacific American Heritage Month. The translated calligraphy art Chinese Kanji strokes of Big Dream were incorporated into Photoshop to create a distinctive and delicate impressionistic style that reflects the exquisite elegance and rich cultural heritage of China. This unique style is intended to be utilized across all visual materials and communications for the brand, connecting with audiences and forging a path towards the future while honoring the past.
- Patents
- Alice Zong
- Team Members
- Alice Zong
- Image Credits
- Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2023
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