Dukang Liquor Viinapullon pakkaus by Tiger Pan

Dukang Liquor Viinapullon pakkaus by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

HopeaPakkaukset· 2023

Dukang Liquor Viinapullon pakkaus

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Hopeapalkinto A' Design Award Winner in Pakkaukset Category

32,379

Verified Award Winner

Verify Award Status for #145418

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Liquor Viinapullon pakkaus

Dukang Liquor on pakkaussuunnittelu kiinalaiselle baijiu-viinalle. Pullo on muotoiltu ylhäältä alas siten, että se muodostaa abstraktin profiilin Cao Caosta, historiallisesta sotastrategista ja runoilijasta, jonka säkeistä brändi sai nimensä. Korkki muistuttaa Han-dynastian jälkeisen ajan virkamiesten päähinettä, ja pullon runko on veistetty kaavun kaltaiseksi, mikä tarjoaa myös tukevan otteen. Materiaalina käytetään lasia vastaavien brändien yleisesti käyttämän keramiikan sijaan, jolloin pinta saa kiiltoa ja tekstuuria. Ulkopakkaus on koristeltu vektorimaalauksella muinaisesta pääkaupungista Luoyangista.

The Recognition

About the Hopeapalkinto A' Design Award

Dukang Liquor Viinapullon pakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Dukang Liquor Viinapullon pakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Dukang Liquor Viinapullon pakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan