Chaos Pogo Brändimaskotti by Xudong Zhang and Hao Tan

Chaos Pogo Brändimaskotti by Xudong Zhang and Hao Tan is a highly esteemed winner of the very prestigious 2023 Rautapalkinto A' Design Award in Mainosmuotoilu Competition Category.

RautaMainonta· 2023

Chaos Pogo Brändimaskotti

by Xudong Zhang and Hao Tan

Client: Chaos Pogo

Rautapalkinto A' Design Award Winner in Mainonta Category

16,298

Verified Award Winner

Verify Award Status for #147863

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chaos Pogo Brändimaskotti

Wow on brändimaskotti, joka on luotu Chaos Pogolle, nuoriin keskittyvälle avoimelle pubibrändille. Maskotti pohjautuu mesipetoon, eläimeen, jota pidetään intohimon, nuoruuden ja rohkeuden symbolina. Litteä pää, valkoinen turkki, terävät kynnet ja omaleimainen häntä tekevät hahmosta helposti tunnistettavan. Tiukat silmät ruusunpunaisine pupilleineen tuovat mukaan mystisyyden tunnun. Rohkea ulkomuoto heijastaa brändin kulttuuria ja luonnetta. Maskotista ammennettuja symboleita on sovellettu myös brändin tuotteisiin, mikä vahvistaa asiakkaiden ja brändin välistä sidettä.

The Recognition

About the Rautapalkinto A' Design Award

Chaos Pogo Brändimaskotti on Rautapalkinnon A' Design Award -voittaja, arvostettu tunnustus, joka myönnetään hyville designeille, jotka täyttävät hyvin suunnitelluilta luomuksilta odotetut ammatilliset ja teollisuuden vaatimukset. Rautavoittajat osoittavat tekijöidensä suurta taitoa, korkeaa erikoistumista, asiantuntevaa ymmärrystä ja luovaa kapasiteettia. Chaos Pogo Brändimaskotti:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu luomus, joka on käytännöllinen ja innovatiivinen. Tämä Rautapalkinnon A' Design Award -voittajadesign yhdistää alan parhaita käytäntöjä, ja sillä on pätevät tekniset ominaisuudet, jotka yhdistyvät osaamiseen ja lahjakkuuteen. Chaos Pogo Brändimaskotti:a arvostetaan sen perusteellisuudesta, ja se on suunniteltu tarjoamaan elämänlaadun parannuksia, jotka auttavat tekemään maailmasta paremman paikan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tags: Pub IP, Brand Image, Mascot, WOW, Youth
Production Technology: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Design Challenge: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Research: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiration: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Project Duration: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Operation Flow: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Team Members: Xudong Zhang and Hao Tan