We Belong Here Yritysidentiteetti by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.
HopeaGrafiikka· 2023
We Belong Here Yritysidentiteetti
by Jiyun Kim
Hopeapalkinto A' Design Award Winner in Grafiikka Category
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- Verified Award Winner
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The Design
About We Belong Here Yritysidentiteetti
We Belong Here on interaktiivinen näyttelybrändäyskonsepti Otis Design Weekille, joka kannustaa kulttuurien väliseen yhteistyöhön. Räätälöityjen yläosien avulla opiskelijat voivat ilmaista identiteettiään, edistää kommunikaatiota ja rakentaa yhteisöä, joka ylittää kieli- ja kulttuurimuurit. Tämä työkalu edistää osallisuutta ja tasa-arvoa tehden siitä arvokkaan lisäyksen kaikkiin koulutusohjelmiin.
The Recognition
About the Hopeapalkinto A' Design Award
We Belong Here Yritysidentiteetti on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. We Belong Here Yritysidentiteetti:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. We Belong Here Yritysidentiteetti on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
- Dimensions & Packaging
- Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch - Tags
- Branding, Education, Inclusive, Identity, Diversity
- Design Challenge
- Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
- Inspiration
- Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
- Project Duration
- The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
- Operation Flow
- The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.
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