Japanese Sake Pakkaussuunnittelu by Shinji Yaoita

Japanese Sake Pakkaussuunnittelu by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

HopeaPakkaukset· 2023

Japanese Sake Pakkaussuunnittelu

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Hopeapalkinto A' Design Award Winner in Pakkaukset Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Pakkaussuunnittelu

Tämä on erityinen sakemuotoilu, joka on luotu Hasegawan sakepanimon 180-vuotisjuhlan kunniaksi. 180 vuoden perinteinen maku ja taidot ovat siirtyneet sukupolvelta toiselle, ja puurengasta käytettiin historian ja tulevaisuuden pääkuvana. Koko ulkolaatikon värit ovat saaneet mustemaalauksen inspiraation ilmaistakseen perinteitä ja ylellisyyttä. Muistologo on painettu kullalla panimon perheen harjanteen mukaan. Pullo sisällä on kontrastivärinen musta kuva. Pullon karheus ilmaisee perinteen ja tekniikan painon.

The Recognition

About the Hopeapalkinto A' Design Award

Japanese Sake Pakkaussuunnittelu on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Japanese Sake Pakkaussuunnittelu:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Japanese Sake Pakkaussuunnittelu on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.