Elegance and Modernity Messuosasto by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Messuosasto by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Kultapalkinto A' Design Award in Messumuotoilu Competition Category.

KultaMessut· 2023

Elegance and Modernity Messuosasto

by Smart Design Expo - Joanna Dittmar

Client: Drutex

Kultapalkinto A' Design Award Winner in Messut Category

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Verified Award Winner

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Colors

The Design

About Elegance and Modernity Messuosasto

Elegance and Modernity on messuosasto, joka luotiin Nürnbergissä järjestettyjä messuja varten. Osaston mitat ovat 21,5 kertaa 11 metriä, ja seinät ovat 5 metriä korkeat. Mustat ja betonipinnat yhdistyvät kasvielementteihin ja huolellisesti suunniteltuun valaistukseen, mikä esittelee tuotteet rauhallisessa ympäristössä. Julkisivu on valmistettu laminaatista, riippuva kultainen pilvi-installaatio on muotoiltu metalliverkkoaidasta, ja esittelykalusteet on lakattu kullanvärisiksi. Kaikki osat valmistettiin omassa puusepänverstaassa. Kooltaan 6 kertaa 3,5 metrin näyttö esittää elokuvaa, joka houkuttelee kävijöitä jo kaukaa.

The Recognition

About the Kultapalkinto A' Design Award

Elegance and Modernity Messuosasto on Kultapalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään ensiluokkaisille, ihmeellisille ja erinomaisille designeille. Kultavoittajat ovat äärimmäisen innovatiivisia, visionäärisiä ja glamourisesti häikäiseviä luomuksia, jotka heijastavat suunnittelijoidensa nerokkuutta, viisautta ja taitavuutta. Elegance and Modernity Messuosasto:n odotetaan olevan korkeasti ylistetty, suuntaa näyttävä ja monumentaalinen keksintö, joka tuottaa ennennäkemätöntä arvoa. Tämä Kultapalkinnon A' Design Award -voittajadesign on näyttävä, arvostettu projekti, joka hyödyttää suuresti taiteen, tieteen, designin ja teknologian rajojen laajentamista. Elegance and Modernity Messuosasto herättää voimakasta haluamisen tunnetta, synnyttää intohimoa, rohkaisee luovuuteen ja kiehtoo meitä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo