Remaking Art Brändi-identiteetti by Meng Shenhui

Remaking Art Brändi-identiteetti by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.

HopeaGrafiikka· 2024

Remaking Art Brändi-identiteetti

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

Hopeapalkinto A' Design Award Winner in Grafiikka Category

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Verified Award Winner

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Colors

The Design

About Remaking Art Brändi-identiteetti

Remaking Art on kulttuuriviestintäyritykselle luotu brändi-identiteetti. Logo yhdistää alkukirjaimet R ja A symmetriseksi merkiksi, jonka viivat luovat mielikuvan veden pinnasta heijastuvasta kuvasta. Vaakasuora viiva tuo mieleen vaa'an, ja se on säilytetty aiemmasta logosta ilmaisemaan oikeudenmukaisuutta ja rehellisyyttä. Visuaalinen järjestelmä käyttää viivoja painomateriaalien, pakkausten ja sisätilojen esillepanojen jäsentämiseen, jolloin sama ilme säilyy eri kokoisissa materiaaleissa ja eri pinnoilla. Suunnittelu välittää symmetriaa, eheyttä ja uudistumista.

The Recognition

About the Hopeapalkinto A' Design Award

Remaking Art Brändi-identiteetti on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Remaking Art Brändi-identiteetti:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Remaking Art Brändi-identiteetti on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions & Packaging: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Production Technology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Challenge: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Research: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiration: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Project Duration: The project started in January 2022 and was completed in Shenzhen in May 2022
Operation Flow: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Image Credits: Copyright：CM Design