Travel Buddy Selainpeli by Stefan Maier-Wimmer

Travel Buddy Selainpeli by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Rautapalkinto A' Design Award in Mainosmuotoilu Competition Category.

RautaMainonta· 2024

Travel Buddy Selainpeli

by Stefan Maier-Wimmer

Client: Holidayextras.de

Rautapalkinto A' Design Award Winner in Mainonta Category

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Verified Award Winner

Verify Award Status for #153173

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Colors

The Design

About Travel Buddy Selainpeli

Travel Buddy on interaktiivinen seikkailu, joka esittelee leikkisästi Holiday Extrasin tuotteita. Parallaksipelimaailma luo virtuaalisen matkakokemuksen pelaajien navigoidessa. Matkakumppanin roolissa pelaajat ohjaavat pariskuntaa loman suunnittelussa tarjoten vinkkejä onnistuneeseen matkaan. Neuvot johtavat humoristiseen matkailutyyppitestiin, joka paljastaa oman lomakäyttäytymisen. Tuotevalikoimaan tutustuessaan pelaajat saavat samalla näkemyksiä omista matkamieltymyksistään.

The Recognition

About the Rautapalkinto A' Design Award

Travel Buddy Selainpeli on Rautapalkinnon A' Design Award -voittaja, arvostettu tunnustus, joka myönnetään hyville designeille, jotka täyttävät hyvin suunnitelluilta luomuksilta odotetut ammatilliset ja teollisuuden vaatimukset. Rautavoittajat osoittavat tekijöidensä suurta taitoa, korkeaa erikoistumista, asiantuntevaa ymmärrystä ja luovaa kapasiteettia. Travel Buddy Selainpeli:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu luomus, joka on käytännöllinen ja innovatiivinen. Tämä Rautapalkinnon A' Design Award -voittajadesign yhdistää alan parhaita käytäntöjä, ja sillä on pätevät tekniset ominaisuudet, jotka yhdistyvät osaamiseen ja lahjakkuuteen. Travel Buddy Selainpeli:a arvostetaan sen perusteellisuudesta, ja se on suunniteltu tarjoamaan elämänlaadun parannuksia, jotka auttavat tekemään maailmasta paremman paikan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel