Green Field Watchmen Riisipakkaus by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.
HopeaPakkaukset· 2024
Green Field Watchmen Riisipakkaus
by Peng Guozhi
Client: Peng Guozhi Strategic Packaging Studio
Hopeapalkinto A' Design Award Winner in Pakkaukset Category
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- Verified Award Winner
- Verify Award Status for #159138
The Design
About Green Field Watchmen Riisipakkaus
Tämän luomuriisisarjan pakkaussuunnittelu perustuu myös syvälliseen strategiseen ymmärrykseen. Kiinan talouden nopean kehityksen myötä kiinalaiset kuluttajat asettavat turvallisuuden ja maun etusijalle riisiä ostaessaan. Huomattuaan, että luomuriisibrändit korostavat pääasiassa turvallisuutta tunnistamatta herkullisuuden suurempaa arvoa, tiimi nimesi brändin nimellä Green Field Watchmen. Tiimi korostaa myyntiväittämää, jonka mukaan luomuriisi on herkullisempaa, mikä näkyy tämän sarjan toteutuksessa.
The Recognition
About the Hopeapalkinto A' Design Award
Green Field Watchmen Riisipakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Green Field Watchmen Riisipakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Green Field Watchmen Riisipakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
- Dimensions & Packaging
- Width 245mm xDepth 90mm x Height 340mm
- Tags
- Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
- Production Technology
- The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
- Design Challenge
- Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out. - Research
- In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
- Inspiration
- The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
- Project Duration
- October 2023,launched in Hangzhou, China.
- Operation Flow
- The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
- Team Members
- Peng GuoZhi
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