Xuannao Master Cha Brändi-identiteetti by Chushan Design

Xuannao Master Cha Brändi-identiteetti by Chushan Design is a highly esteemed winner of the very prestigious 2024 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.

HopeaGrafiikka· 2024

Xuannao Master Cha Brändi-identiteetti

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Hopeapalkinto A' Design Award Winner in Grafiikka Category

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Colors

The Design

About Xuannao Master Cha Brändi-identiteetti

Xuannao Master Cha on kiinalaiselle kuohuvalle teebrändille luotu brändi-identiteetti. Logossa panda harjoittaa kiinalaista Qi Gongia kirkkaan oranssilla kalligrafialla kirjoitetun Qi-merkin alla. Pandahahmolla, jonka nimi on Da Qi Xia, on arvokas ilme, ja se viestii sankaruudesta ja eloisasta hengestä. Nämä ominaisuudet yhdistyvät teen kupliin. Kalligrafia ja panda juurruttavat brändin itämaiseen kulttuuriin ja tekevät juomasta tutun paikallisille kuluttajille. Logolla ei ole kiinteää kokoa, joten sen asentoja ja mittakaavaa voidaan mukauttaa kuhunkin käyttökohteeseen.

The Recognition

About the Hopeapalkinto A' Design Award

Xuannao Master Cha Brändi-identiteetti on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Xuannao Master Cha Brändi-identiteetti:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Xuannao Master Cha Brändi-identiteetti on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design