Langjiu Estate San Pin Festival Alkoholijuoman pakkaus by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.
HopeaPakkaukset· 2025
Langjiu Estate San Pin Festival Alkoholijuoman pakkaus
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Hopeapalkinto A' Design Award Winner in Pakkaukset Category
Verified Award Winner
Verify Award Status for #162394The Design
About Langjiu Estate San Pin Festival Alkoholijuoman pakkaus
Langjiu Estate San Pin Festival on pakkausmuotoilu baijiulle, kiinalaiselle tislatulle väkijuomalle. Sarja sisältää kaksi konseptuaalista tuotetta, joiden teemoina ovat tilan päivä ja tilan yö. Ulkopakkaus toimii myös kolmiulotteisena paperileikkauslamppuna, ja tilan maisemia kuvaavat kuvitukset ympäröivät lamppua. Sytytettynä lamppu tuo mieleen tilalla järjestettävän öisen valoshow'n. Pakkaus esittää pienoiskokoisen panoraamanäkymän tilasta ja tarjoaa muistoesineen sen sijaan, että keskittyisi pelkästään juomaan.
The Recognition
About the Hopeapalkinto A' Design Award
Langjiu Estate San Pin Festival Alkoholijuoman pakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Langjiu Estate San Pin Festival Alkoholijuoman pakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Langjiu Estate San Pin Festival Alkoholijuoman pakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
- Dimensions & Packaging
- Width 310mm x Depth 196mm x Height 241mm
- Tags
- the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
- Production Technology
- One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
- Design Challenge
- Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
- Research
- Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
- Inspiration
- The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
- Project Duration
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
- Operation Flow
- This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
- Team Members
- Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei
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