Adam And Eve Elintarvikepakkaus by Antonia Skaraki

Adam And Eve Elintarvikepakkaus by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

HopeaPakkaukset· 2025

Adam And Eve Elintarvikepakkaus

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

Hopeapalkinto A' Design Award Winner in Pakkaukset Category

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Colors

The Design

About Adam And Eve Elintarvikepakkaus

Pakkaus yhdistää mestarillisesti tarinankerronnan, taiteen ja perinteen. Raamatullisen kertomuksen ja Homeroksen Odysseian inspiroimana se kunnioittaa viikunoiden auringonkuivauksen ajatonta perinnettä. Vintage-tyyliset kasvitieteelliset kuvitukset herättävät tutkimusmatkan ja löytämisen henkeä yhdistäen taiteen ja tieteen vanhojen tutkimusmatkailijoiden muistikirjojen hengessä. Suunnittelu juhlii luonnon antimia ja ihmisen kekseliäisyyttä luoden rikkaan yhteyden historian, perinnön ja säilöntätaidon välille. Tämä pakkaus muuntaa yksinkertaisen hedelmän tarinaksi uteliaisuudesta, taiteellisuudesta ja perinteestä.

The Recognition

About the Hopeapalkinto A' Design Award

Adam And Eve Elintarvikepakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Adam And Eve Elintarvikepakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Adam And Eve Elintarvikepakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Dimensions & Packaging: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Tags: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Production Technology: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Design Challenge: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Research: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspiration: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Project Duration: The project started in January and finished in August. It hit the US markets in September.
Operation Flow: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.