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Solid Order Korupakkaus by Yawen Jiang - A Design Studio

Solid Order Korupakkaus by Yawen Jiang - A Design Studio is a highly esteemed winner of the very prestigious 2025 Kultapalkinto A' Design Award in Pakkausmuotoilu Competition Category.


KultaPakkaukset· 2025

Solid Order Korupakkaus

by Yawen Jiang - A Design Studio

Client: Ads

Kultapalkinto A' Design Award Winner in Pakkaukset Category

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The Design

About Solid Order Korupakkaus

Solid Order on kiinalainen korkealuokkainen korumerkki, jonka hillitty estetiikka saa vaikutteita geometrisista muodoista ja arkkitehtonisista rakenteista. Brändin visuaalinen kieli keskittyy neliöihin ja ympyröihin, jotka ovat inspiroineet pakkaussuunnittelua, joka muistuttaa installaatiotaidetta. Pakkaus yhdistää muodon ja toiminnallisuuden tehden laatikosta olennaisen osan tuotekokemusta ja mahdollistaa sen jatkokäytön vielä korun poistamisen jälkeenkin.

The Recognition

About the Kultapalkinto A' Design Award

Solid Order Korupakkaus on Kultapalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään ensiluokkaisille, ihmeellisille ja erinomaisille designeille. Kultavoittajat ovat äärimmäisen innovatiivisia, visionäärisiä ja glamourisesti häikäiseviä luomuksia, jotka heijastavat suunnittelijoidensa nerokkuutta, viisautta ja taitavuutta. Solid Order Korupakkaus:n odotetaan olevan korkeasti ylistetty, suuntaa näyttävä ja monumentaalinen keksintö, joka tuottaa ennennäkemätöntä arvoa. Tämä Kultapalkinnon A' Design Award -voittajadesign on näyttävä, arvostettu projekti, joka hyödyttää suuresti taiteen, tieteen, designin ja teknologian rajojen laajentamista. Solid Order Korupakkaus herättää voimakasta haluamisen tunnetta, synnyttää intohimoa, rohkaisee luovuuteen ja kiehtoo meitä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
Dimensions & Packaging
Width 95mm x Depth 95mm x Height 95mm
Tags
jewelry, acrylic, magnetic, transparent, box
Production Technology
The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
Design Challenge
The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
Inspiration
The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
Project Duration
October 2023 to February 2024
Operation Flow
By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
Team Members
Yawen Jiang
Cheng Zhang
Image Credits
Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.

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