Espada Selvagem Visuaalinen identiteetti by Pedro Panetto

Espada Selvagem Visuaalinen identiteetti by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 Pronssipalkinto A' Design Award in Graafinen muotoilu Competition Category.

PronssiGrafiikka· 2025

Espada Selvagem Visuaalinen identiteetti

by Pedro Panetto

Client: Pedro Panetto

Pronssipalkinto A' Design Award Winner in Grafiikka Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Visuaalinen identiteetti

Espada Selvagem on visuaalinen identiteetti brasilialaiselle miekkailuseuralle, joka keskittyy keskiaikaiseen miekkailuun. Muotoilu ammentaa inspiraationsa muinaisen heraldiikan pedoista, tulkittuna uudelleen modernilla tavalla. Jaguaari valittiin symboliksi, koska eläin on kotoisin Brasiliasta ja edustaa nopeutta, energiaa ja kilpailuhenkeä. Jaguaarin täplät muodostuvat ympyröistä, jotka luovat samalla liikkeen vaikutelman. Kuvitus noudattaa kultaisen leikkauksen mittasuhteita. Symboli on toteutettu vektorimuodossa, joten identiteettiä voidaan soveltaa univormuihin, hihamerkkeihin, kirjoihin, mitaleihin, lippuihin sekä sosiaaliseen mediaan monissa eri kokoluokissa.

The Recognition

About the Pronssipalkinto A' Design Award

Espada Selvagem Visuaalinen identiteetti on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Espada Selvagem Visuaalinen identiteetti:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Espada Selvagem Visuaalinen identiteetti tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.