Kweichow Moutai Alkoholijuomien pakkaus by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Kultapalkinto A' Design Award in Pakkausmuotoilu Competition Category.
KultaPakkaukset· 2025
Kweichow Moutai Alkoholijuomien pakkaus
Client: Moutai Industrial Design Center
Kultapalkinto A' Design Award Winner in Pakkaukset Category
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- Verified Award Winner
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The Design
About Kweichow Moutai Alkoholijuomien pakkaus
Kweichow Moutai on pakkausmuotoilu Japanissa myytävälle kiinalaiselle tislatulle alkoholijuomalle. Pullon muoto perustuu klassiseen Moutai-pulloon, ja se ammentaa värinsä ja luonteensa Ru-uunin posliinista, jonka valmistus alkoi Tang-dynastian aikana. Pakkauksen kalligrafia on peräisin japanilaisen runoilijan, prinssi Nagayan, Tang-dynastian aikana kirjoittamasta runosta. Sama säe esiintyi Japanista Wuhaniin lähetetyissä avustustarvikkeissa, mikä muistuttaa maiden välisestä pitkästä kulttuurivaihdosta. Pakkauksen mitat ovat 77 x 77 x 173 millimetriä. Muotoilu toimii kulttuurivaihdon välineenä.
The Recognition
About the Kultapalkinto A' Design Award
Kweichow Moutai Alkoholijuomien pakkaus on Kultapalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään ensiluokkaisille, ihmeellisille ja erinomaisille designeille. Kultavoittajat ovat äärimmäisen innovatiivisia, visionäärisiä ja glamourisesti häikäiseviä luomuksia, jotka heijastavat suunnittelijoidensa nerokkuutta, viisautta ja taitavuutta. Kweichow Moutai Alkoholijuomien pakkaus:n odotetaan olevan korkeasti ylistetty, suuntaa näyttävä ja monumentaalinen keksintö, joka tuottaa ennennäkemätöntä arvoa. Tämä Kultapalkinnon A' Design Award -voittajadesign on näyttävä, arvostettu projekti, joka hyödyttää suuresti taiteen, tieteen, designin ja teknologian rajojen laajentamista. Kweichow Moutai Alkoholijuomien pakkaus herättää voimakasta haluamisen tunnetta, synnyttää intohimoa, rohkaisee luovuuteen ja kiehtoo meitä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Team Members
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Image Credits
- Moutai Industrial Design Center
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