Yanghe Naked Bottle Liquor Baijiu-pullon pakkaus by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Baijiu-pullon pakkaus by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Kultapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

KultaPakkaukset· 2025

Yanghe Naked Bottle Liquor Baijiu-pullon pakkaus

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

Kultapalkinto A' Design Award Winner in Pakkaukset Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Baijiu-pullon pakkaus

Yanghe Naked Bottle Liquor on pakkaussuunnittelu baijiulle, kiinalaiselle tislatulle alkoholijuomalle. Kristallilasipullo yhdistää klassisen luumupullon muodon yksinkertaisiin, moderneihin linjoihin. Pullon vuohensarvirakenne viittaa brändin perinteiseen vuohikuvioon. Perhosetiketti on säilytetty ja hiottu pelkistetyillä linjoilla ja hillityllä väriyhdistelmällä. Pullon sinivihreä sävy erottuu myymälähyllyillä. Suunnittelun tavoitteena on antaa pelkistetylle pullotetulle viinalle korkeampi koettu arvo ja selkeä brändi-identiteetti. Pullon mitat ovat 76 x 76 x 257 millimetriä.

The Recognition

About the Kultapalkinto A' Design Award

Yanghe Naked Bottle Liquor Baijiu-pullon pakkaus on Kultapalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään ensiluokkaisille, ihmeellisille ja erinomaisille designeille. Kultavoittajat ovat äärimmäisen innovatiivisia, visionäärisiä ja glamourisesti häikäiseviä luomuksia, jotka heijastavat suunnittelijoidensa nerokkuutta, viisautta ja taitavuutta. Yanghe Naked Bottle Liquor Baijiu-pullon pakkaus:n odotetaan olevan korkeasti ylistetty, suuntaa näyttävä ja monumentaalinen keksintö, joka tuottaa ennennäkemätöntä arvoa. Tämä Kultapalkinnon A' Design Award -voittajadesign on näyttävä, arvostettu projekti, joka hyödyttää suuresti taiteen, tieteen, designin ja teknologian rajojen laajentamista. Yanghe Naked Bottle Liquor Baijiu-pullon pakkaus herättää voimakasta haluamisen tunnetta, synnyttää intohimoa, rohkaisee luovuuteen ja kiehtoo meitä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd