Huong Incense Brändi-identiteetti, pakkaussuunnittelu by Huy Nguyen Tran

Huong Incense Brändi-identiteetti, pakkaussuunnittelu by Huy Nguyen Tran is a highly esteemed winner of the very prestigious 2026 Pronssipalkinto A' Design Award in Mainosmuotoilu Competition Category.

PronssiMainonta· 2026

Huong Incense Brändi-identiteetti, pakkaussuunnittelu

by Huy Nguyen Tran

Client: Huong

Pronssipalkinto A' Design Award Winner in Mainonta Category

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Colors

The Design

About Huong Incense Brändi-identiteetti, pakkaussuunnittelu

Huong on brändäys- ja pakkaussuunnitteluprojekti nykyaikaiselle vietnamilaiselle suitsukebrändille. Suunnittelu tulkitsee esi-isien kunnioittamisen uudelleen rauhallisena aistillisena rituaalina nuoremmille sukupolville. Värit noudattavat viiden elementin oppia, ja pakkauksen rakenne pohjautuu kuuteen harmoniaan sekä perinteiseen kolmiosaiseen taloon. Sarjaan kuuluu kuusikulmainen päälaatikko, kuusi sisempää suitsukelaatikkoa, kaksi suitsuketelinettä ja painomateriaaleja. Gap-niminen oheisverkkosivusto laajentaa samaa visuaalista järjestelmää ja antaa kävijöiden olla vuorovaikutuksessa omasta varjostaan muodostuvien esi-isien siluettien kanssa.

The Recognition

About the Pronssipalkinto A' Design Award

Huong Incense Brändi-identiteetti, pakkaussuunnittelu on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Huong Incense Brändi-identiteetti, pakkaussuunnittelu:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Huong Incense Brändi-identiteetti, pakkaussuunnittelu tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensions & Packaging: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tags: Renovative, Original, Respect, Nostalgic, Mythical
Production Technology: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Design Challenge: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Research: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiration: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Project Duration: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Operation Flow: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Team Members: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh