Sinopec Charging Station Brändi-identiteetti by Guangzhou Ace

Sinopec Charging Station Brändi-identiteetti by Guangzhou Ace is a highly esteemed winner of the very prestigious 2026 Pronssipalkinto A' Design Award in Mainosmuotoilu Competition Category.

PronssiMainonta· 2026

Sinopec Charging Station Brändi-identiteetti

by Guangzhou Ace

Client: Sinochem

Pronssipalkinto A' Design Award Winner in Mainonta Category

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Verified Award Winner

Verify Award Status for #179976

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Colors

The Design

About Sinopec Charging Station Brändi-identiteetti

Sinopec Charging Station on sähköajoneuvojen latausasemille luotu brändi-identiteettijärjestelmä. Logo on saanut inspiraationsa pioniaiheesta, ja se muuntaa terälehden, lehden ja köynnöksen kasvusarjan latauspistokkeen siluetiksi. Sinisestä vihreään vaihtuva liukuväri yhdistää vakiintuneen yritysvärimaailman uusiutuvaan energiaan. Pelkistetty muoto pysyy luettavana jopa 50 metrin etäisyydeltä. Lehti- ja köynnösmuotoja hyödynnetään myös maahan tehdyissä merkinnöissä, jotka opastavat kävijöitä. Järjestelmä kattaa opasteet, digitaaliset käyttöliittymät, latauslaitteiden muotoilun ja painetut materiaalit.

The Recognition

About the Pronssipalkinto A' Design Award

Sinopec Charging Station Brändi-identiteetti on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Sinopec Charging Station Brändi-identiteetti:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Sinopec Charging Station Brändi-identiteetti tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensions & Packaging: Page size 285 mm x 210 mm
242 pages
Tags: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Production Technology: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Design Challenge: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Research: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspiration: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Project Duration: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Operation Flow: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Team Members: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun