Waima Year of The Horse Olutpakkaus by Meituan Brand Design is a highly esteemed winner of the very prestigious 2026 Pronssipalkinto A' Design Award in Pakkausmuotoilu Competition Category.

PronssiPakkaukset· 2026

Waima Year of The Horse Olutpakkaus

by Meituan Brand Design

Client: Meituan Waima

Pronssipalkinto A' Design Award Winner in Pakkaukset Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Waima Year of The Horse Olutpakkaus

Waima Year of The Horse on rajoitettu erä olutpakkaus, joka on luotu kiinalaisen uudenvuoden hevosen vuoden kunniaksi. Lasipullo poikkeaa tavanomaisesta lieriömäisestä olutpullon muodosta ja saa elegantin muodon, jossa pyöristetty keskiosa kapenee kohti kaulaa ja pohjaa. Siivet levällään lentävät hevoset kuvataan nousemassa ylöspäin, ja niitä yhdistävät virtaavat punaiset nauhat, jotka ilmaisevat hyviä toiveita tulevalle vuodelle. Kaareva pinta on viimeistelty 360 asteen polttoemaloinnilla, joka antaa kuvioaiheille kerroksellisen kolmiulotteisen tekstuurin ja rikkaan kiillon.

The Recognition

About the Pronssipalkinto A' Design Award

Waima Year of The Horse Olutpakkaus on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Waima Year of The Horse Olutpakkaus:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Waima Year of The Horse Olutpakkaus tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Dimensions & Packaging: height 298.5mm
diameter 86.9mm
Tags: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Production Technology: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Design Challenge: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Research: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Inspiration: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Project Duration: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Operation Flow: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Team Members: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong