Peace and Presence Well-Being Brändäys by Lisa Winstanley

Peace and Presence Well-Being Brändäys by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.

HopeaGrafiikka· 2020

Peace and Presence Well-Being Brändäys

by Lisa Winstanley

Client: Peace & Presence Well-being UK

Hopeapalkinto A' Design Award Winner in Grafiikka Category

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Colors

The Design

About Peace and Presence Well-Being Brändäys

Peace and Presence Well-being on Yhdistyneessä kuningaskunnassa toimiva kokonaisvaltaisen terapian yritys, joka tarjoaa palveluita, kuten vyöhyketerapiaa, kokonaisvaltaista hierontaa ja reikiä kehon, mielen ja hengen nuorentaa varten. P&PW-brändin visuaalinen kieli perustuu tähän haluun kutsua esiin rauhallinen, rauhoittava ja rentouttava tila, joka on inspiroitunut nostalgisista lapsuusmuistoista luonnosta, erityisesti jokien rantojen ja metsämaisemien kasvistosta ja eläimistöstä. Väripaletti saa inspiraationsa Georgian Water -ominaisuuksista sekä niiden alkuperäisessä että hapettuneessa tilassa ja hyödyntää jälleen nostalgiaa menneiltä ajoilta.

The Recognition

About the Hopeapalkinto A' Design Award

Peace and Presence Well-Being Brändäys on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Peace and Presence Well-Being Brändäys:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Peace and Presence Well-Being Brändäys on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensions & Packaging: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tags: branding, visual identity, logo, stationery, packaging, merchandise
Production Technology: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Design Challenge: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Research: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiration: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Project Duration: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Operation Flow: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.