Care for Mom to Be Sosiaalinen tiedostuskampanja by Seyon Kim

Care for Mom to Be Sosiaalinen tiedostuskampanja by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Pronssipalkinto A' Design Award in Sosiaalinen muotoilu Competition Category.

PronssiSosiaalinen· 2020

Care for Mom to Be Sosiaalinen tiedostuskampanja

by Seyon Kim

Client: Seyon Kim

Pronssipalkinto A' Design Award Winner in Sosiaalinen Category

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Colors

The Design

About Care for Mom to Be Sosiaalinen tiedostuskampanja

Care for Mom To Be on julkinen tiedostuskampanja, joka käsittelee matkustavien raskaana olevien naisten tarpeita. Kampanja kannustaa muita matkustajia tarjoamaan istumapaikan junassa tai pysäköintipaikan autolle. Visuaalinen ilme perustuu logoon, jossa raskaana olevan henkilön hahmo yhdistyy sydämen muotoon symboloiden raskautta ja huolenpitoa. Raskauteen tavallisesti yhdistetyn värin sijaan käytetään lämmintä pastellisävyä, jossa punainen ja oranssi sekoittuvat. Julisteet ja painetut metrolippujen kuvat kantavat logoa asemilla ja pysäköintialueilla.

The Recognition

About the Pronssipalkinto A' Design Award

Care for Mom to Be Sosiaalinen tiedostuskampanja on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Care for Mom to Be Sosiaalinen tiedostuskampanja:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Care for Mom to Be Sosiaalinen tiedostuskampanja tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim