MAU Vegas 2019 Tapahtuma by Shreya Gulati

MAU Vegas 2019 Tapahtuma by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Rautapalkinto A' Design Award in Mainosmuotoilu Competition Category.

RautaMainonta· 2020

MAU Vegas 2019 Tapahtuma

by Shreya Gulati

Client: Houndstooth

Rautapalkinto A' Design Award Winner in Mainonta Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Tapahtuma

Mobiilisovellukset auki tai MAU Vegas on maailman johtava mobiilisovellustapahtuma. Se houkuttelee suurimpia tuotemerkkejä Piilaaksosta, mukaan lukien Spotify, Tinder, Lyft, Bumble ja MailChimp. Houndstoothille annettiin tehtäväksi konseptoida, suunnitella ja toteuttaa koko tapahtuman visuaalinen ulkonäkö ja digitaalinen läsnäolo vuodelle 2019. Kun tapahtuma yrittää siirtää rajoja tech-tilaan, he suunnittelivat järjestelmän, joka voisi edustaa sitä visuaalien kautta ja imeä yleisöä kokemukseen kokonaisvaltaisesti.

The Recognition

About the Rautapalkinto A' Design Award

MAU Vegas 2019 Tapahtuma on Rautapalkinnon A' Design Award -voittaja, arvostettu tunnustus, joka myönnetään hyville designeille, jotka täyttävät hyvin suunnitelluilta luomuksilta odotetut ammatilliset ja teollisuuden vaatimukset. Rautavoittajat osoittavat tekijöidensä suurta taitoa, korkeaa erikoistumista, asiantuntevaa ymmärrystä ja luovaa kapasiteettia. MAU Vegas 2019 Tapahtuma:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu luomus, joka on käytännöllinen ja innovatiivinen. Tämä Rautapalkinnon A' Design Award -voittajadesign yhdistää alan parhaita käytäntöjä, ja sillä on pätevät tekniset ominaisuudet, jotka yhdistyvät osaamiseen ja lahjakkuuteen. MAU Vegas 2019 Tapahtuma:a arvostetaan sen perusteellisuudesta, ja se on suunniteltu tarjoamaan elämänlaadun parannuksia, jotka auttavat tekemään maailmasta paremman paikan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap