Wiseman Beer Oluen pakkaus by Wen Liu and Henghong Yang

Wiseman Beer Oluen pakkaus by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

HopeaPakkaukset· 2020

Wiseman Beer Oluen pakkaus

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Hopeapalkinto A' Design Award Winner in Pakkaukset Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Oluen pakkaus

Wiseman Beer on pullotetun oluen pakkaussuunnittelu, joka on suunnattu nuorille kuluttajille Kiinassa. Pullo on valmistettu lasista ja muovista, korkki metallista ja etiketti paperista. Rohkea punavalkoinen kuvake on painettu suoraan pulloon, ja suuri punainen alue ilmentää energiaa ja intohimoa. Pakkauksen leveys on 230 millimetriä, syvyys 60 millimetriä ja korkeus 60 millimetriä. Tavoitteena on antaa oluen pakkaukselle moderni ilme, joka vastaa nuorten vapaata ja leikkisää luonnetta.

The Recognition

About the Hopeapalkinto A' Design Award

Wiseman Beer Oluen pakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Wiseman Beer Oluen pakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Wiseman Beer Oluen pakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019