Masstone Muotiliikkeen sisustussuunnittelu by SpActrum

Masstone Muotiliikkeen sisustussuunnittelu by SpActrum is a highly esteemed winner of the very prestigious 2021 Pronssipalkinto A' Design Award in Sisustusmuotoilu Competition Category.

PronssiSisustus· 2021

Masstone Muotiliikkeen sisustussuunnittelu

by SpActrum

Client: SpActrum

Pronssipalkinto A' Design Award Winner in Sisustus Category

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Colors

The Design

About Masstone Muotiliikkeen sisustussuunnittelu

Masstone on muotiliikkeen sisustussuunnitteluprojekti Taiyuanissa, Kiinassa. Liiketila kattaa 520 neliömetriä kahdessa kerroksessa ja on järjestetty sisäpuutarhan tapaan. Loiva, laaja rinne johtaa sisäänkäynnille, ja luiska yhdistää ylätasanteeseen. Kolme lyhyttä porrasta lisää kulkureittejä. Luiskat, tasanteet ja portaat tukevat muotinäytöksiä, sovituksia, myyntiä ja oleskelua. Materiaaleina on käytetty eloksoituja alumiinilevyjä, GRG-materiaalia, terrazzoa sekä teräsrakennetta. Automaattisesti kastelujärjestelmällä varustettu viherseinä pehmentää geometriaa. Betonirakenne on jätetty näkyviin.

The Recognition

About the Pronssipalkinto A' Design Award

Masstone Muotiliikkeen sisustussuunnittelu on Pronssipalkinnon A' Design Award -voittaja, erittäin arvostettu tunnustus, joka myönnetään erinomaisille designeille, joita luonnehtivat luovuus, nerokkuus ja oveluus. Pronssivoittajat ovat runsaan taitavia ja silmiinpistävän luovia taiteellisia tuotoksia, jotka todistavat suunnittelijoidensa laajaa kokemusta, mielikuvitusta ja kekseliäisyyttä. Masstone Muotiliikkeen sisustussuunnittelu:n odotetaan olevan korkeassa arvossa pidetty, ihailtu ja rakastettu esine, joka on huomattavan ammattimainen ja innovatiivinen. Tämä Pronssipalkinnon A' Design Award -voittajadesign sisällyttää itseensä parhaita käytäntöjä taiteessa, tieteessä, designissa ja teknologiassa ja on erinomainen huomiollaan yksityiskohtiin. Masstone Muotiliikkeen sisustussuunnittelu tyydyttää upeasti tarpeita, koskettaa haluja, viehättää tunteita ja vetoaa uteliaisuuteen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan