Extra Time Cinema Ensisijainen toiminto: Elokuvateatteri, taidegalleria by XU Studio

Extra Time Cinema Ensisijainen toiminto: Elokuvateatteri, taidegalleria by XU Studio is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Sisustusmuotoilu Competition Category.

HopeaSisustus· 2020

Extra Time Cinema Ensisijainen toiminto: Elokuvateatteri, taidegalleria

by XU Studio

Client: XU Studio

Hopeapalkinto A' Design Award Winner in Sisustus Category

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Verified Award Winner

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Colors

The Design

About Extra Time Cinema Ensisijainen toiminto: Elokuvateatteri, taidegalleria

Extra Time Cinema on tilausperusteinen elokuvateatteri ja galleria, joka sijaitsee erään shanghailaisen ostoskeskuksen toisessa kellarikerroksessa. Sisätila kattaa 800 neliömetriä. Baaritiski sijaitsee säteeltään 9 metrin puolikaaren muotoisen tilan keskellä, joten alue voi toimia kahvilana, luentosalonkina, tanssiesitysten näyttämönä ja tuotelanseerausten pitopaikkana. Ulkoseinä on verhoiltu taitetulla peilipintaisella ruostumattomalla teräksellä, ja heijastukset muuttuvat ihmisten kulkiessa ohitse. Kaarevat ruostumattomasta teräksestä valmistetut urat pitävät sisällään valonauhoja ja muovisia auringonvalopaneeleja, jotka hehkuvat sinisenä, vihreänä ja ruusunpunaisena.

The Recognition

About the Hopeapalkinto A' Design Award

Extra Time Cinema Ensisijainen toiminto: Elokuvateatteri, taidegalleria on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Extra Time Cinema Ensisijainen toiminto: Elokuvateatteri, taidegalleria:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Extra Time Cinema Ensisijainen toiminto: Elokuvateatteri, taidegalleria on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging: The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags: Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology: At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge: The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research: In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration: Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration: The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow: The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents: Copyrights belong to XU Studio, 2019.
Team Members: Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits: Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.