ODTU Sanat 20 Visuaalisen Identiteetin Suunnittelu by Kenarkose Creative

ODTU Sanat 20 Visuaalisen Identiteetin Suunnittelu by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Graafinen muotoilu Competition Category.

HopeaGrafiikka· 2020

ODTU Sanat 20 Visuaalisen Identiteetin Suunnittelu

by Kenarkose Creative

Client: Middle East Technical University

Hopeapalkinto A' Design Award Winner in Grafiikka Category

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Colors

The Design

About ODTU Sanat 20 Visuaalisen Identiteetin Suunnittelu

Lähi-idän teknillisen yliopiston vuosittain järjestämän taidemuseon ODTU Sanat 20. vuosipäivänä pyydettiin rakentamaan visuaalinen kieli, joka korostaisi festivaalin seuraavaa 20 vuotta. Kuten pyydettiin, festivaalin 20. vuotta korostettiin lähestymällä sitä kuin paljastettua peitettyä teosta. Samojen värillisten kerrosten varjot, jotka muodostavat numerot 2 ja 0, loivat 3D-illuusion. Tämä illuusio antaa helpotuksen tunteen ja numerot näyttävät sulavan taustalle. Kirkas värivalinta luo hienovaraisen kontrastin aaltoilevan 20 rauhallisuuteen.

The Recognition

About the Hopeapalkinto A' Design Award

ODTU Sanat 20 Visuaalisen Identiteetin Suunnittelu on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. ODTU Sanat 20 Visuaalisen Identiteetin Suunnittelu:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. ODTU Sanat 20 Visuaalisen Identiteetin Suunnittelu on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions & Packaging: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tags: Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Research: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Project Duration: The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Team Members: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Image Credits: All visual materials were designed and produced by Kenarkose Creative.