Holiday Gift Set Lahjapakkaus by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.
HopeaPakkaukset· 2020
Holiday Gift Set Lahjapakkaus
Client: Salvita Design
Hopeapalkinto A' Design Award Winner in Pakkaukset Category
Verified Award Winner
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About Holiday Gift Set Lahjapakkaus
Holiday Gift Set on pakkaussuunnittelu kulutettavien joululahjojen kokoelmalle. Setti sisältää 80 gramman suklaapatukan, 40 gramman yrttiteepakkauksen, 200 gramman purkin luonnonhunajaa ja 140 gramman kanelintuoksuisen kynttilän. Kuvitukset ovat saaneet inspiraationsa Zemynasta, liettualaisesta maan jumalattaresta, joka on kuvattu tässä modernina hahmona, jolla on jalassaan lenkkarit ja päässään kuulokkeet. Jumalattaren pitkät valkoiset hiukset tuovat mieleen lumen ja tutut juhlakuvat. Vaimeat luonnonväritsävyt heijastavat ainesosia. Painatuksessa on käytetty offset-, flexografia- ja digitaalipainatusta.
The Recognition
About the Hopeapalkinto A' Design Award
Holiday Gift Set Lahjapakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Holiday Gift Set Lahjapakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Holiday Gift Set Lahjapakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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