Mixed Reality Primaarifunktio: Holografinen installaatio by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Tapahtumamuotoilu Competition Category.
HopeaTapahtumat· 2020
Mixed Reality Primaarifunktio: Holografinen installaatio
Client: Economiton
Hopeapalkinto A' Design Award Winner in Tapahtumat Category
Verified Award Winner
Verify Award Status for #99442The Design
About Mixed Reality Primaarifunktio: Holografinen installaatio
Mixed Reality on interaktiivinen holografinen installaatio, joka luotiin Moskovan kaupungin energiastrategiaa esittelevälle messuosastolle. Installaatio perustuu Pepper's Ghost -periaatteeseen, jota laajennettiin lisäkerroksilla. LED-taustaseinä, kolme lattiaprojektoria ja kattoon asennettu LED-valaistus toimivat yhdessä holografisen kalvon, peilien ja äänen kanssa. Animoitu valo ja varjo antavat projisoiduille objekteille vahvan läsnäolon tunteen. Kävijät valitsevat aiheen kosketusnäytöltä ja katsovat, kuinka hahmot ja kaaviot ilmestyvät ja häviävät ilmaan.
The Recognition
About the Hopeapalkinto A' Design Award
Mixed Reality Primaarifunktio: Holografinen installaatio on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Mixed Reality Primaarifunktio: Holografinen installaatio:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Mixed Reality Primaarifunktio: Holografinen installaatio on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Dimensions & Packaging
- 18000 х 10000 х 4500
- Tags
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
- Production Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Project Duration
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Operation Flow
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
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